You have the opportunity to bring up to 5 people with you on the day, with responsibilities across multiple disciplines for implementation of the marketing mix.
You will be given an on-the-day case study to prepare for a challenging business simulation.
As a team your roles and functions will overlap and you will need to be able to react quickly to the requirements of the challenge. Market access, segmentation and targeting, budget management and a clear communications plan will form a key part of what you will be tested on.
It’s well worth the effort. Take it from someone who’s been there:
“Participating in the Cross-Functional Team category has been an intense and challenging experience, but also a fun one! Benchmarking ourselves as a team against our peers in a full-day market simulation, where our strategic and tactical decisions were assessed in real time has been an invaluable undertaking.
“When we found out that we had won we were absolutely thrilled! This was a true cross functional achievement from across Sales (Shirley Taylor, Jack Hadfield), Medical (Paul Bloomfield), Market access (Alex Ledger) and Marketing (Stephanie Hecht) and was an endorsement of how we work together as ONE team.” Stephanie Hecht, Senior Brand Manager, Actelion
Don’t forget to nominate other individuals and teams to take part in PharmaTimes Marketer of the Year! Your encouragement may be all they need to enter this prestigious competition, designed to both assess and reward the competencies and potential of pharma marketers.
For more information visit www.pharmatimes.com/marketer