Marketer of the Year 2017: Driving the success of brands in the modern pharma world

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Market access professionals are gearing up to battle it out for the ‘National Market Access Lead of the Year’ in the upcoming PharmaTimes Marketer of the Year competition.

Commenting on the reasons for the introduction of this brand-new category, PharmaTimes business manager and competition lead Luci Chalk says: “The work of a market access professional is critical to a brand’s success, as essentially, they are the ones that make sure that all appropriate patients who would benefit, get rapid and maintained access to the brand, at the right price. It’s going to be a very exciting competition that I hope sets the bar for market access professionals.

As a former PharmaTimes Marketer of the Year winner himself, Lundbeck’s Adam Chapman is helping to drive the competition forward as part of the 2017 executive steering group. He says: “Market access professionals are an integral part of the cross-functional team responsible for driving the success of brands in the modern pharma world. It’s only right, therefore, that market access excellence should be recognised as part of these awards.”

To compete in this category, the rules of the competition state that individuals ‘must be assigned to support the brand on market access strategy and tactics, as part of a multi-functional team.’

In terms of continuous professional development, the benefits of entering this category are huge. For competitors, the competition gives individuals a chance to showcase their talents and get feedback and ideas from a panel of industry experts. For companies, developing market access capability is critical for commercial success in today’s regulatory environment.

If your market access skills are a cut above the rest, enter here.

Or if you know a market access lead who is taking strides in getting new medicines to market, nominate them instead – a gentle nudge from you may be all they need!

For more information visit www.pharmatimes.com/marketer

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