The Creative Floor winners announced

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The fourth annual Creative Floor Healthcare Awards celebrated the world’s best health and wellness creative work, agency talent and clients last Thursday in Tower Hill.

McCann Health New York won Most Awarded Agency and Publicis Health grabbed Most Awarded Network at the awards, which continue to be the only health and wellness award show in the world to donate a percentage of profits to help greater diversity and help untapped talent break into the healthcare communications industry. Winners of the awards decide how the money is spent.

Shaheed Peera, founder said: “Congratulations to all our Finalists and Winners. It’s been the hardest year to get this far as we’ve had more entries from more countries than ever before. Agencies from USA, UK, China, India, Japan, Hong Kong, Australia, South America and Saudi Arabia have all participated.

"The winning work is world-class. I have no doubt that it will inspire the pharmaceutical industry to see what can be achieved with real everyday briefs. Thank you to our judges and everyone who supports this award show. Since we’ve launched, we’ve raised over £50,000 towards helping underprivileged kids into health and wellness agencies.”

The Winners:

Business to Business

Business to Business, Self promotional – Individual / any media platform

  • Concentric Health Experience – Molecule

Business to Business, Self promotional – Campaign / any media platform

  • McCann Health NY – #GoodPress
  • Saatchi & Saatchi Wellness – The First Brand Identity That Responds To Feelings
  • Publicis LifeBrands Medicus – Who Runs NYC?

Charity / Pro Bono

Ambient / Event

  • Havas Lynx – B!RTH
  • McCann Torre Lazur – #SmokingBlind
  • NEON – FLIP OUT
  • Publicis LifeBrands – HIVStop

Art Direction / any medium

  • Publicis LifeBrands – The most successful business ever

Cinematography

  • Publicis LifeBrands – The most successful business ever

Copywriting / any medium

  • Publicis LifeBrands – The most successful business ever

Film – Individual

  • Publicis LifeBrands – The most successful business ever

Logo

  • The Bloc – Hearing Voices of Support

Mixed Media Campaign

  • The Bloc – Hearing Voices of Support

Poster – Campaign

  • Saatchi & Saatchi Wellness NY – Recipe to End Hunger
  • McCann Torre Lazur – #SmokingBlind Digital Posters

Healthcare Professional

CGI

  • Publicis LifeBrands – Life Flows

Cinematography

  • McCann Health NY – Split Second

Detail Aid

  • McCann Health – Anoro digital detail aid

Film – Individual

  • The Ministry of Health Saudia Arabia – Diabetes
  • McCann Health NY – Split Second

Photography

  • AbelsonTaylor – PBA Film Campaign (not there)
  • Publicis LifeBrands – Crime Scene

Press – Campaign

  • Palio – Protect the Pill. Protect the People. (not there)
  • Grey Health Australia – Protection For Adult’s Too

Press – Individual

  • CDM – ICEBURG

Print Sales Material

  • ICC Health – Boehringer Academy Colouring Book and Bookmarks

Patients / Consumers

Ambient / Event

  • McCann Health – Nasty or Nice Campaign
  • Langland – AMP Shoes

Copywriting

  • McCann Health NY – Nasty or Nice Campaign

Animation

  • TBWA LONDON – Aquafresh Night Shift

Art Direction

  • Saatchi & Saatchi Wellness NY – Recipe to End Hunger

Best Digital Tactic

  • FCB Health – COPD Reality Check

Design

  • Langland – AMP Shoes

Direct Mail

  • Langland – AMP Shoes

Film – Individual

  • AMV BBDO – One Breath

Film – Campaign

  • McCann Health – PsoriaSelf

Mixed Media

  • AMV BBDO – Blood McCann Health – Make A Nappy Happy Campaign

Havas Lynx – B!RTH

  • Havas Lynx – Its About Time

Poster – Individual

  • Havas Lynx – Sun Safety On Site

Poster – Campaign

  • McCann Echo – Toddler Tips Sleep Awareness Campaign

Press – Campaign

  • Havas Lynx – Its About Time

Social Media Campaign

  • McCann Health NY – Nasty or Nice Campaign

BEST OF THE BEST

BEST YOUNG TALENT

  • Richard Miles – Therapy

BRAVEST CLIENT

  • Sanofi Genzyme Europe MS Team

BRAVEST CLIENT

  • Meta Mucil – Akhilesh Negi, Andrew Crowe and Nitin Darbari

MOST AWARDED AGENCY

  • McCann Health New York

MOST AWARDED NETWORK

  • Publicis Health

To see all 2017 Winners please visit: http://thecreativefloor.com/awards

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